From humble beginnings, the Good Food Awards were established 22 years ago. Since our inception, we’ve primarily used the same dark blue logo. In 2018, we were excited to unveil a refreshed brand identity, including a new logo, colours, and font – a design you may already be familiar with.

Over the years, we’ve made significant changes, and our awards now cover a diverse range of establishments, including Bed & Breakfasts, Bistros, Cafés, Coffee Houses, Fine Dining, Fish and Chip Takeaways/Restaurants, Gastro Pubs, Guest Houses, Hotels, Inns, Public Houses serving food, Restaurants, Serviced Apartments, Takeaways and Home Deliveries, Taverns, and Tea Rooms.

While our previous look served us well, it was time for an update to better align with today’s world. Our original dark blue logo symbolised trust and integrity, but we wanted a more contemporary look. Our design objective was to align our visual identity with our values and the needs of our audience. A small team worked hard to create something that is crisp, approachable, smart, friendly, modern, and trustworthy, with an emphasis on ‘Good Food’ to clearly convey the essence of our awards.

We embarked on an exciting project from the very beginning, and our logo redesign was no exception. You might recognise our current logo, which we’ve been using for the past few years. We’ve retained our blue background to convey professionalism and trust, transitioning from our traditional dark blue to a lighter shade, and now to a modern Union Jack blue. This fresh hue better represents the countries in which we operate and perfectly suits the digital age. By aligning our merchandise with our digital image, we aim to showcase the modern, progressive, and trusted awards programme we’ve become.

We’ve always loved the original rosette in our logo, but we knew it could be improved. With the redesign, we aimed to honour our heritage while creating a clear, dynamic, and contemporary symbol that stands out from what we had before. We’ve highlighted the golden rosette as the focal point, emphasising a vibrant representation of our awards.

Our new typeface is clean, crisp, and modern, making a strong first impression on our readers and fans. We’ve placed the wording ‘GOOD FOOD’ front and centre to ensure our brand identity and purpose are immediately clear.

We truly hope you enjoy the refreshed look of the Good Food Awards! Keep an eye out for more updates, including new merchandise and an updated website, as we continue to enhance your experience with a clean, modern, and user-friendly interface. We believe this new design reflects our journey as a trusted provider of awards across the United Kingdom as we expand into exciting new categories like Charcuterie, Cheese, Chocolate, Confections, Desserts, Pantry items, Pickles, Preserves, and Snacks!